Monday, September 11, 2006

Its a free world after all.....

Its a free world after all.........

If I were a senior executive at a major record company I would in some sense I would give the music away for free. Companies now are in the process of this movement.

Well, here is the deal. I would have a contract with a major downloading website such as SpiralFrog. The website would purchase the songs and have the legal rights to distribute the companies music for a price from our company. This would create revenue for the company and the muscians.

The websites would make their money by advertisments posted on their site. If this were the website that thousands of kids would see everyday, advertisers would pay high to get their product placed on the site. This creates the revenue needed for the website.

The kids would download for free, but still be encouraged to buy the group or artists cd. They would also be offered sites to purchase their groups or artists posters, shirts, concert tickets, and other merchandise that would benefit the muscians and company. Group websites would be available on the downlaoding main page as well as possible artist interviews.

This idea would still allow each group to recieve their paychecks, while the kids would enjoy the music. It may seem like a losing situation for the muscians, however, if tons of kids are downloading their music it would
show band support and interest. They would still be encouraged to create new music for their fans, for tours, and other merchandise that kids are interested in.

Another idea that is geared towards making money as well as promoting the band under the company would be do something that no other company offers. If I owned a music company I would realize how many kids today are listening to their Ipods, and see that the use of Ipods is huge and that is a market that is still growing. Either making Ipod cases that have band names and logos on it would create another source interest in kids, the other create a deal with Apple, to make Ipods that have the decal of a specific band or their logo emblazed on the Ipod itself. The kids could order the Ipod form the Apple store or company websites and after they pay, their Ipod would be delivered to them with special decor that was in honor of their favorite band.

These idea posted today are to keep money in the pockets of the muscian, the music company, and potenial websites while advertisers are doing their thing as well. Each seperate group in this situation would get paid and the music would be enjoyed.

1 comment:

Anonymous said...

That's an interesting idea, to try to make it advertising-supported. Like television and radio.