Jennifer Garner, Apollo Ono, Penelope Cruz all posed for the new Gap (RED) advertisements. Bobby Shriver and Bono teamed up to raise awareness and money for the global funds to fight the war against AIDS in Africa.
Bono and Shrivers mission; to use GAP, Armani Exchange, Apple, Motorola, American Express and Converse all joined together to sell products that dedicate a certain amount of proced to the (RED) Campaign Global Fund.
Bono's RED initiative is aiming to pour money into Africa and support those suffering from AIDS. A group of Gap executives, Bono, and camera crews fly to Africa to witness the seriousness of the issue. Bono traveled to Lesotho and Rwanda to experience first hand how his idea could impact the coutnry. Bono visited Gap workshops where most of the their clothes are made, to find that one in three workers inside was infected with AIDS. Bono stayed at the workshop for hours to stay with the workers. It was this trip that truely set of the entire sweep of the RED campaign. Bono realized that if these workers made RED clothing for GAP, that they themselves would be investing in their future, their health, the life.
GAP has thrusted itself into this project, dontating half the cost of every RED clothing bought in the next five years to the Global Fund to fight for the AIDS cause.
This campaign is a short term way of dealing with the AIDS emergency. But it is a way to provide the ART drug (anti-retroviral treatment) to millions of people dying slowly of AIDS in Africa.
Bono and Shriver has created a way for these businesses to step outside their boundaries and give some of their earnings to a better cause then their own pockets. Some think this is a sceme to promote brands like Converse and bring the slowly slipping GAP back into the spotlight and heart of all again. But the fact is that Bono singled GAP out to help flourish his and Shrivers idea.
The RED Campaign is something that will help stop over 5,500 people from dying every day. Oprah herself did a show about the RED Campaign with Bono as the guest. They left the studio and visited every company that offers RED products and shopped. Oprah bought every guest in her audience RED t-shirts from the Gap. Oprah also continued her show buy saying "buy RED for Christmas." Ever since "O" said this, RED shirts and other products have been flying off the shelves leaving the GAP rushing in orders to prepare for the holiday shopping craze.
This is obviously a wonderful example of how Bono is using media to influence and better our society and the worlds population.
GO BONO!!!!
Bono and Shrivers mission; to use GAP, Armani Exchange, Apple, Motorola, American Express and Converse all joined together to sell products that dedicate a certain amount of proced to the (RED) Campaign Global Fund.
Bono's RED initiative is aiming to pour money into Africa and support those suffering from AIDS. A group of Gap executives, Bono, and camera crews fly to Africa to witness the seriousness of the issue. Bono traveled to Lesotho and Rwanda to experience first hand how his idea could impact the coutnry. Bono visited Gap workshops where most of the their clothes are made, to find that one in three workers inside was infected with AIDS. Bono stayed at the workshop for hours to stay with the workers. It was this trip that truely set of the entire sweep of the RED campaign. Bono realized that if these workers made RED clothing for GAP, that they themselves would be investing in their future, their health, the life.
GAP has thrusted itself into this project, dontating half the cost of every RED clothing bought in the next five years to the Global Fund to fight for the AIDS cause.
This campaign is a short term way of dealing with the AIDS emergency. But it is a way to provide the ART drug (anti-retroviral treatment) to millions of people dying slowly of AIDS in Africa.
Bono and Shriver has created a way for these businesses to step outside their boundaries and give some of their earnings to a better cause then their own pockets. Some think this is a sceme to promote brands like Converse and bring the slowly slipping GAP back into the spotlight and heart of all again. But the fact is that Bono singled GAP out to help flourish his and Shrivers idea.
The RED Campaign is something that will help stop over 5,500 people from dying every day. Oprah herself did a show about the RED Campaign with Bono as the guest. They left the studio and visited every company that offers RED products and shopped. Oprah bought every guest in her audience RED t-shirts from the Gap. Oprah also continued her show buy saying "buy RED for Christmas." Ever since "O" said this, RED shirts and other products have been flying off the shelves leaving the GAP rushing in orders to prepare for the holiday shopping craze.
This is obviously a wonderful example of how Bono is using media to influence and better our society and the worlds population.
GO BONO!!!!
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