Wednesday, October 25, 2006

SuperBowl Ads--for women????

Not every one watches the game for the football, shocking I know. I watch it, but like so many other lost souls out there watch it for the half time advertisements. The commercials create more buzz than often the game does. Last year had the top audience ratings. The superbowl alone drew in 90 million viewers. This year, a 30 second commercial clip will cost 2.5 millions dollars.

Last year many people loved the Desperate Housewives ads with Tony Hawk and Shaq talking about their favorite characters. Another favorite was the "Might as well face it your addicted to Lost," edited video showing clips from the show.

Aside from last years Dove commercial, promoting girls and self esteem, not many commercials are directed towards women. Why I wondered since women make up almost half of the superbowls viewers. People dont realize that women are there watching the game aside you guys on those special Sundays. They have so many ads for men, and now they have ads for older people. Last year there were ads for Alieve, this is showing the aging of America. I guess older people have a harder time getting up and leaving during commercials to get a beer or such so they stay put giving commericals a captive audience.

Again where are the commericals for women? Not commericals with women in them, not the Jessica Simpson Pizza Hut ad, which was voted one of the worst commericals during the game, but where are the midol commericals, or womens razors or any other items geared towards women?

Why not have more of these commericals, one they often have beautiful women acting in the commericals which will possibly captivate mens attention, but have an appeal for women as well as men. But we all know that it half naked men adorned a womens commercial that men would get angry, yet women sit there and grin through numerous sexist commericals where scantily clad women promote drinking Bud Light? Doesnt seem fair huh?

So maybe in the next few years more commercials will be aimed towards women.

1 comment:

Anonymous said...

"I guess older people have a harder time getting up and leaving during commercials to get a beer..."

Loved it.